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Posts tagged with Ad Block

What if web ads became opt-in?

Brazil is set to be a busy place over the next few years with a World Cup and an Olympic Games to host. These grand events not only bring with them some of the greatest sportspeople on the planet, they're now synonymous with money via an influx of tourism and a strong scent of advertising dollars.

This need to satisfy the interests of big businesses could be interesting in São Paulo (the world’s seventh largest city) where in 2006 the local government enacted Lei Cidade Limpa, (the Clean City Law) which banished all forms of outdoor advertising.

Imagine if one day, those who control the web decided that advertising was no more: leaderboards, skyscrapers and rollovers, all resigned to the Wayback Machine.