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Posts tagged with Ad Networks

Microsoft exec: no growth in online ad spend until 2012

The general consensus seems to be that the Great Recession will end sooner than later and, even if we've got some permanent scars, most of us in Internet Land will get back to business as usual.

But what if that's not the case? What if online publishers should be preparing for a protracted period of little to no growth in online ad spend?


10 tips for choosing the right ad network or ad rep firm

Chances are that if you're a small to medium-sized publisher that is ad-supported, you're relying on an ad network or ad rep firm to move your ad inventory.

There's a lot to like and dislike about ad networks and rep firms but for most publishers, they're a necessity. Choosing the right one can mean the difference between success and disappointment.


OpenX launches online ad market

OpenX, the London-based startup that offers the open-source ad server by the same name, is moving into the sales side of the advertising business with the launch of a new online ad market.

OpenX Market enables advertisers to bid for impressions on participating websites using an auction format.

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Is behavioral targeting breaking online publishers' business model?

The recession is hitting publishers hard. This is true online and offline as advertisers aren't limiting what gets put on the chopping block.

Many believe that the trackability and accountability will keep online publishers in good stead and despite declining online ad spend, it's easy as an online publisher to look at the woes of the newspaper industry and feel pretty confident about the future.


Online ads: it's a buyer's market

The global recession that has hammered stock markets around the globe continues on. Some people are even seriously referring to the 'D' word.

This hasn't been good news for businesses relying on advertising dollars. Advertisers are cutting budgets and for some ad-supported online businesses, that means cutting back on services, cutting back on staff and trying to come up with new business models.

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Report: remnant ad prices fell nearly 50% in Q4

Companies with exposure to online advertising are entering 2009 facing a lot of uncertainty.

Will the global economic slowdown result in drastic cuts to online ad spend as some have predicted? Or will online hold up well as others have predicted?


Petsky Prunier: interactive ad industry dealmaking down in 2008, but not a bad year

M&A activity and investments in the interactive ad industry declined in 2008 according to a new report issued by Petsky Prunier.

Deals were down 29% and acquirers and investors spent five times less than they did in 2007.