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Posts tagged with About Us Pages

Purchase cycle

The importance of 'boring' content for SEO

We can all get excited about the prospect of working with a new client that has an exciting product, brand or industry, but what about the more 'boring' ones?

Do you reject the proposal on the basis that your innovative ideas might not be a good fit or win you any awards, or do you accept the challenge and benefit from opportunities others might have overlooked?

If you're from the latter camp, you'll appreciate the major benefits to each stage of the purchase cycle that so-called 'boring' content can provide.

Let's take a look at how and why it is so important.