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Posts tagged with Abandoned Basket Email

transactional email

What are transactional emails and why are they important?

In the ever-evolving realm of digital, email could almost be considered as an old school form of marketing.

However it’s still a hugely effective tool for driving traffic and sales, particularly when combined with personalised content and offers.

As such it’s a topic we frequently write about here on the Econsultancy blog with the posts often proving to be a good starting point for debate among our readers.

On one of my recent posts about mobile optimisation a commenter from Nordstrom suggested that I focus my efforts on reviewing how different brands handle transactional emails. 

I promised that I would, but first of all I had to do some research to find out what she meant by ‘transactional email’.