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Posts tagged with 4od

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Fight Club! BBC iPlayer, ITV Player, 4oD and Demand 5: a UX comparison

It’s okay, Sherlock’s finished now. It’s safe to come back on the internet again.

The whole of the UK crowded around the television set at 8:30pm Sunday night to watch the finale of the contemporised sleuth’s current run.

Not since that final episode of To the Manor Born or that time when Paul Gascoigne cried during a world cup semi-final has the whole of the nation watched ‘event television’ in such a shared manner.

Except we didn’t. We don’t have to do that anymore. Watching a regular television programme at a set time every week just doesn’t suit most of our lifestyles.