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Author: Tom Dibble

Tom Dibble

Part Web + Part Mobile = 100% Digital for over a decade 'n' half. CEO of Screen Pilot Group.

Did South Park solve the ad blocking problem?

The digital advertising industry is facing its biggest challenge to date - ad blocking.

Agencies, brands, and marketers alike have to re-evaluate our approach if we want our industry to survive.


Penalisation for personalisation: Google, dynamic content & SEO

Although the relationship between dynamic personalisation and search engines is anything but a happy marriage, it seems to be evolving in the right direction.


Google ditches local carousel results for US hotels

Google is ditching its carousel integration for the hotel vertical in favour of a new (more profitable) 'three-pack' SERP rendering and some new secondary page experiences.

What does this mean for marketers? 

1 comment

AdWords Image Extensions: what's the big deal?

Google acknowledged today that its new ad format, AdWords Image Extensions, is now available in a wider beta.

There's not been that many pick-ups on this new ad format just yet but am sure with the wider beta adoption more will come. Now, what's the big deal you may ask? Using imagery to support the sales and marketing process is as old as time itself.

Ground-breaking? No. But it has potential to improve qualitative metrics.