Author: Tom Albrighton

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I’m a copywriter based in Norwich, UK, trading as ABC Copywriting. I’ve been writing and editing professionally for 17 years, first in publishing houses and design studios since 2005 as a freelance. Most of my work is now online, and often includes SEO. I do a lot of B2B, some B2C and also some speciality work like academic editing. I blog here and tweet here

Six problems with social search

While social signals seem to reflect the human value of a page, they could also bring a host of potential biases and distortions.

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Are we in a social media bubble?

In the years before the financial crisis, we saw asset values rocketing, a host of new buzzwords appearing and a shared conviction that growth would be eternal. So how is that different from social media right now?

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Aiming content at competitors

Some brands, by their nature, find it hard to build a social profile and reap the SEO benefits. One way round this is to build a community of peers and competitors rather than customers. 

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Google's Farmer update and the squeezed middle

Google's Farmer update has made it harder to build search and social profiles with mediocre or derivative content.

And that's likely to hit medium-sized firms harder than anyone...

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