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Author: Steffan Aquarone

Steffan Aquarone

Steffan Aquarone is an entrepreneur, consultant and co-founder of Droplet. Droplet is a mobile money app that lets you send payments to anyone for free, pay for things in shops and get great discounts.

At just 20 years of age Steff was a founding director of a Top 50 UK corporate film production company. Since then he has worked as a consultant for global brands like RBS helping them develop their online video strategy, and web technology clients like Buto.tv on business development.

Steff leads Digital Marketing Fast Track and Online Video Strategy courses for Econsultancy and writes regularly on the future of video on the web. 

Snapshot of a video sitemap

Video SEO: optimising video for search is the trick most brands are missing

Four simple steps could turn your video content into a powerful driver of organic search traffic, but video works differently to web pages in search engines and this technical detail is causing a lot of brands to miss out.  

However, reaching page one of Google is substantially easier with video than a web page.

These top tips will tell you exactly what you need to do to harness the power of video SEO.


Online video strategy in the US: what works?

In June, YouTube announced that it had hit the 3bn views per day milestone and was receiving 48 hours of new video per minute, while Garner listed online video as one of the top ten strategic technologies for 2011.

But in the staggering jungle that is online video, what can US brands do to make sure their content and distribution plans work together as an effective strategy? 

Here are my top five tips...