Author: Stefan Tornquist

Stefan Tornquist

Stefan Tornquist is an experienced entrepreneur and researcher into digital marketing and business. Stefan has authored over 100 studies into a wide range of online marketing tactics, including many comissioned by leading technology companies, including Adobe, Google, IBM and Microsoft.

In 2010, Stefan joined Econsultancy as research director (later Vice President, Research) for the US. Econsultancy is a publisher of research and best practice information, with 200,000 global subscribers and offices in London, New York and SIngapore. 

Tornquist is frequently quoted in the trade, business and mainstream press. His commentary has been featured in the Wall St. Journal, Business Week, AdAge and many other publications. He's been a guest on CNBC's Street Signs and multiple NPR programs. Stefan maintains an active speaking schedule and has been a featured or keynote speaker at many corporate and industry events, as well as hundreds of webinars and virtual events. He's a member of the Internet Oldtimers Foundation and serves on its Membership Board.

Report: how media companies are evolving, growing and investing

The 2013 Media Growth Report explores how media and related technology companies are responding to market changes, leveraging technology and developing new products.

Produced in partnership with JEGI, the report is built around a survey of over 225 senior executives (83% C-level) in addition to a number of interviews to provide context around the numbers. 

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Q&A: Boris Grinkot on achieving conversion rate optimization [report]

Marketers continually search for benchmark studies that confirm that they're acheiving acceptable conversion rates, but this approach won't help them reach maximum conversion from traffic they're driving to their site. Instead of living in the bubble of "but we're better than our competitiors," they need to establish their own conversion maximization priorities and push for their own standards.

We had a chance to speak to Boris Grinkot, one of our Digital Vision winners and the author of our newest report, Conversion Maximization - The Essential Workflow, to gain insights into marketers' missteps and the course corrections that could improve their approach toward conversion maximization. This practical report explores key issues and opportunities around the important process of improving conversion rates and how to avoid common misconceptions.

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SEMPO Study - SEM roars along, but marketers want more

In its eighth year, the State of Search Study from SEMPO and Econsultancy has been a record of growth. After slowing in 2008-2010, SEM has returned to robust growth of nearly 19% in 2012.

But change is afoot, with more marketers prioritizing integration and attribution in SEM.

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A shameless plea for your SXSW votes

The SXSW Panel Picker has become the great Darwinian content contest for the digital world. Econsultancy is trying its hand with a street research project and we'd appreciate your support.

Even though SXSW is a massive event, most of the attendees pass back and forth through only a few key intersections and that gave us the idea to have a street research team work the corners of downtown Austin.

Our street teams be doing short interviews with attendees, locals and hangers-on. They'll ask about the event, the world of marketing, innovation and their Austin experience. We're hoping to bring the findings to the stage at the end of the festival where you can find out what happens when you expose 20,000 SXSW-goers to alcohol, barbeque and each other.

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New Report: Growing Your Community

The third report in a series on digital community building, Growing Your Community provides tactics and examples for building a digital community through a combination of social channelsand email.

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JUMP Magazine, US Edition...big ideas on big data

In this first US issue, the magazine tackles 20 important multi-channel topics, from big data and the challenges of the silo-less organization, to bringing innovation to the enterprise.

We're just getting warmed up for the JUMP event, happening November 1st in New York.

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Your tablet loves Mad Men: new report explores the multi-screen reality

Econsultancy has just finished a new report, The Multi-Screen Marketer, written on behalf of the Interactive Advertising Bureau and based on a survey to over 1,800 consumers.

The goal was to find out how they use a second screen while watching television and to help us understand the impact of these behaviors on advertising and marketing.

There's no shortage of research on the topic, so we focused on areas that believe to be the least examined (and most useful), including how different types of content correlate with multi-tasking, how the distraction of the second screen affects advertiser awareness and what consumers expect from their TV experience in the future.

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New Report: Display Advertising Best Practices - Author Q&A

Best Practices in Digital Display AdvertisingDigital display is remarkably complex. Standard campaigns can involve multiple vendors of different technologies and types of media.

Today, Econsultancy launches Best Practices in Digital Display Advertising, a comprehensive look at how to efficiently manage online advertising. We asked the author, Chris O'Hara, about the report and work that went into it.

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Native American Lessons for Community Building - New Report

In the first of three reports, Digital Vision winner Allison Saur explores the power and role of Naming in building a digital community. Using the template of native tribes, the report outlines best practices for when and how to use naming to increase the loyalty of group members.

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Top 4.5 marketing lessons of the Rush Limbaugh PR fiasco

In less than a week, political radio host Rush Limbaugh has seen upwards of 30 sponsors flee his radio program. Their migration began in response to a public boycott campaign which has relied heavily on social media.

The actions and inactions of Limbaugh and the companies involved provide lessons for marketers in how to respond to crises, buy media and even outflank competitors.

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Marketer versus machine discussions dominate OMS 2012

If there was a theme to Econsultancy's session at the Online Marketing Summit in San Diego, it may have been marketer versus machine. 

We looked at recent research studies that explore some of the major trends in marketing and technology and often, success has more to do with people and priorities than the technologies they use. 

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Q&A: DJ Waldow on community building

Community is a word used all too often in the social marketing world, but what does it mean exactly?

What are the different kinds of community that companies are building or assisting online, and how do they contribute to business goals?

We discuss the answers with DJ Waldow, the author of Econsultancy's new series of reports on the topic.

The first report, Starting a Community, is available now to Bronze members and above.

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