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Author: Stefan Tornquist
Stefan Tornquist is an experienced entrepreneur and researcher into digital marketing and business. Stefan has authored over 100 studies into a wide range of online marketing tactics, including many comissioned by leading technology companies, including Adobe, Google, IBM and Microsoft.
In 2010, Stefan joined Econsultancy as research director (later Vice President, Research) for the US. Econsultancy is a publisher of research and best practice information, with 200,000 global subscribers and offices in London, New York and SIngapore.
Tornquist is frequently quoted in the trade, business and mainstream press. His commentary has been featured in the Wall St. Journal, Business Week, AdAge and many other publications. He's been a guest on CNBC's Street Signs and multiple NPR programs. Stefan maintains an active speaking schedule and has been a featured or keynote speaker at many corporate and industry events, as well as hundreds of webinars and virtual events. He's a member of the Internet Oldtimers Foundation and serves on its Membership Board.
Nate Silver is one of very few people who is both public figure and statistician.
He started in baseball during its analytical revolution, but became famous in the U.S. for his highly accurate predictions of how Barak Obama would win the presidency in 2008, and accurately calling the outcome for all 50 states in 2012.
Silver spoke at SXSW in a session entitled "Is Intuitive Marketing Dead?"
Marketers continually search for benchmark studies that confirm that they're acheiving acceptable conversion rates, but this approach won't help them reach maximum conversion from traffic they're driving to their site. Instead of living in the bubble of "but we're better than our competitiors," they need to establish their own conversion maximization priorities and push for their own standards.
We had a chance to speak to Boris Grinkot, one of our Digital Vision winners and the author of our newest report, Conversion Maximization - The Essential Workflow, to gain insights into marketers' missteps and the course corrections that could improve their approach toward conversion maximization. This practical report explores key issues and opportunities around the important process of improving conversion rates and how to avoid common misconceptions.
The SXSW Panel Picker has become the great Darwinian content contest for the digital world. Econsultancy is trying its hand with a street research project and we'd appreciate your support.
Even though SXSW is a massive event, most of the attendees pass back and forth through only a few key intersections and that gave us the idea to have a street research team work the corners of downtown Austin.
Our street teams be doing short interviews with attendees, locals and hangers-on. They'll ask about the event, the world of marketing, innovation and their Austin experience. We're hoping to bring the findings to the stage at the end of the festival where you can find out what happens when you expose 20,000 SXSW-goers to alcohol, barbeque and each other.
The goal was to find out how they use a second screen while watching television and to help us understand the impact of these behaviors on advertising and marketing.
There's no shortage of research on the topic, so we focused on areas that believe to be the least examined (and most useful), including how different types of content correlate with multi-tasking, how the distraction of the second screen affects advertiser awareness and what consumers expect from their TV experience in the future.
Digital display is remarkably complex. Standard campaigns can involve multiple vendors of different technologies and types of media.
Today, Econsultancy launches Best Practices in Digital Display Advertising, a comprehensive look at how to efficiently manage online advertising. We asked the author, Chris O'Hara, about the report and work that went into it.
In the first of three reports, Digital Vision winner Allison Saur explores the power and role of Naming in building a digital community. Using the template of native tribes, the report outlines best practices for when and how to use naming to increase the loyalty of group members.
In less than a week, political radio host Rush Limbaugh has seen upwards of 30 sponsors flee his radio program. Their migration began in response to a public boycott campaign which has relied heavily on social media.
The actions and inactions of Limbaugh and the companies involved provide lessons for marketers in how to respond to crises, buy media and even outflank competitors.