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Author: Sri Sharma
Sri is the founder and Managing Director of Net Media Planet. A specialist in maximising the potential of online marketing, Sri has helped clients including HSBC, Evans (part of the Arcadia Group), P&O Ferries, and The Perfume Shop to drive a step change in their online efforts with significant impact on their bottom line.
Under Sri’s leadership Net Media Planet has received numerous industry accolades. Most notably, Net Media Planet has been listed in The Sunday Times Tech Track 100, the Deloitte Fast 50, and the Deloitte Fast 500. The company currently generates client revenues of over £100 million annually.
Sri is a highly respected PPC specialist in the industry, and has spoken at a number of conferences all over the world, including Internet World. London and the Online Marketing Show. He has also stood alongside brands such as Yahoo! and Bing on speaker panels. In the industry he is renowned for the outstanding levels of customer retention he has driven at Net Media Planet. He recently won highly commended Entrepreneur of the Year at the National Business Awards.
With its new Product Ads format, which could
potentially be offered on a cost per action (CPA) model as well as
cost-per-click (CPC) next year, Google is offering brands an entirely new way
to engage in and measure search advertising.
Google’s new ‘Top vs Side’ ad performance segmentation tool is a significant development for the search marketing industry.
With many positive developments for agencies and clients, the segmentation tool should finally end the debate into which is the most effective position for adverts – the top of the search engine ranking page or the side.