Author: Simon Haynes

Simon Haynes

As Managing Director of the UK, Simon oversees all business Functions of Digilant in the UK.

 

Previously Simon served as Managing Director of Gorilla Nation in the UK and Business Director of AD2ONE. With over 14 years digital media experience Simon has served on the IAB bodies for both IASH and Privacy.

A simple and effective way of looking at real-time bidding

Real-time bidding (RTB) has acquired a bad reputation. It is considered by many to be a scarily complex automated buying mechanism that defies the normal rules of advertising - a technology that only the brightest engineers can fathom.

Most marketers simply don’t believe they have the skills to navigate this exciting media.

Well, I’ve got news for you: you’re already an expert...

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