Author: Shaun Haase

Shaun Haase

Five ways to utilize your data to increase sales

Big data is one of the most underutilized resources available to businesses today.

salesforce interface

Three surefire ways to maximize your CRM’s effectiveness

CRMs are meant to be much more than a glorified contact management system, and if used correctly, can greatly increase business productivity and effectiveness. 

CRM software often have a multitude of features, many of which are rarely used by sales teams.

Here, we’ll take a look at three ways you can start getting the most out of your CRM, from automating actions to utilizing sales pipeline functionality for managing customer support. 

The five steps to an effective and repeatable sales process

A repeatable and effective sales process is key to scalable business growth, and it's a much more straightforward endeavour than you might imagine. 

Growing a business is hard, but fortunately, designing a uniform sales process doesn’t have to be.

Five reasons your CRM isn't actually increasing sales

A B2B technology report from Informatica revealed that 25% of marketers don’t know their lead conversion rates, largely because they don’t have the right CRM strategy, which limits sales growth and work efficiency.

If a CRM does not provide immediate value and is overly complex to implement and maintain, it will fail to do what it was designed to do: increase sales.