A veteran of the PR industry, I've translated my knowledge and experience in marketing, PR and communication to the Internet. My interests are in the shift in media consumption and how new technology is affecting the practice of public relations. My blog is theProactive Report, and I cover new ideas and trends in public relations and social media.
I am Accredited in Public Relations Practitioner by the Public Relations Society of America and I am a Senior Fellow of the Society for New Communication Research.
I orginally launched the Social Media Club in LA in 2005 - SMC is active in promoting new media education and standards - such as the format for the social media press release. We now have a new chapter for East LA based in Pasadena.