Author: Robert Durkin

Robert Durkin

Are you getting personal with your customers?

M&S Virtual Makeover CounterContent is king. This phrase might have been around a long time, but it’s still applicable to marketing. Of course, nowadays it’s only truly valid if the content is personalised.

Otherwise, the message just won’t get through to your audience.

As technology progresses and new digital channels are adopted, targeting becomes more sophisticated, which makes personalisation even more critical.

Multichannel retailing

The high street and ecommerce: friends, foes or something in-between?

Given the surge of ecommerce and the collapse of Blockbuster, HMV and Jessops, it seems bricks and mortar shops may eventually disappear.

As technology and delivery mechanisms improve, will we become a nation that stares at a screen, clicking away with a cup of tea?

Online shopping is convenient and simple. The way we research and buy online may be changing, but the High Street can still play a major part in this development.

Technology can enhance and rejuvenate bricks and mortar shopping, creating an interactive and enhanced shopping experience. 


The true meaning of working from home

The world recently celebrated Global Entrepreneurship Week, which aims to encourage people to set up their own businesses.

Afterwards, an article by the Independent claimed that whilst Britons are keen enough to promote the entrepreneurial spirit, few of us are willing to actually take the risk.

Those of us who do, then don’t promote our success because, well – we’re British. 

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