Author: Richard Maven


Richard Maven helps run the Econsultancy blog as well as contributing to our Buyer’s Guides and other reports. He’s has several years’ experience in the telecoms/media/ecommerce space, both in the UK and the Middle East.

Q&A: Firebox’s Naomi Brown on affiliate marketing

Here, we speak to Firebox’s Naomi Brown about how she’s been developing the gadget retailer’s in-house affiliate marketing programme since taking it over two years ago.


Q&A:’s Iain Hildreth on user experience

The last year has seen making a big effort to solve online usability issues, including a research project with agency cxpartners and the relaunch of its site in September.

Here, we speak to Iain Hildreth, the company’s director of marketing, about the challenges of making a complex booking service a smooth process for users.

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Q&A: mydeco CEO David Kelly on e-commerce

Launched in beta earlier this year by a team of 20+, mydeco is an affiliate-cum-online media property focused on selling interior design products and hosting a community for home furnishing shoppers.

We caught up with CEO David Kelly to talk about the site’s planned launch of widgets, its focus on driving conversions through 3D room-planning software, and the way it has gone about building its design and development team.


Q&A:’s Jason Russell on establishing an etail start-up

Here, we speak to MD Jason Russell about the health and beauty retailer's acquisition and conversion activity, as well as the challenges of starting an e-commerce operation from scratch.


Q&A: BT’s Chris King on affiliate marketing

Chris King, head of affiliate sales, BT Chris King, BT's head of affiliate sales, gives us some thoughts on the telecoms and media group's online strategy and the growth prospects for the affiliate channel in a tough economic environment.

He also tells us how BT keeps the information flowing between it and super-affiliates, who of course play a big role in the company's sales efforts.


PPC roundtable briefing - impact of Google Suggest

There was a lively discussion at a E-consultancy's recent roundtable  about paid search marketing, with much of the talk predictably focusing on new services and policies from Google.

One particularly hot topic was the potential impact of Google Suggest on searchers’ behaviour from a marketer's perspective - something we've discussed before.


Q&A: Lenstore's Mitesh Patel on online marketing Lenstore logo is a fast-growing etailer of contact lenses that was founded late last year. 

The company aims to target consumers who buy their lenses online and go to their opticians for professional care -  a trend that is apparently less prevalent in the UK than other countries, such as the US and Sweden.

We asked director Mitesh Patel how he is looking to change that, as well as where he sees the brand going.


Q&A: Lou Rosenfeld on site search analytics

Lou Rosenfeld is the founder of Rosenfeld Media, a publishing house focused on user experience design, and the co-author of Information Architecture for the World Wide Web (O’Reilly & Associates; 3rd edition, 2006).

He also co-founded the Information Architecture Institute and UXnet, the User Experience Network, and as an information architecture consultant, has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find.

Here, we asked Lou a few questions about site search analytics (SSA) – it’s importance in site design and development, and how it is being used by different types of businesses online.


Q&A: Thomas Cook's Russell Gould on improving conversion

Here, we speak to Thomas Cook e-commerce director Russell Gould about the company's efforts to increase conversion rates online, including user reviews, video and a recently-launched co-browsing service.


Q&A: Sift Media's Ben Heald on B2B online publishing

Ben Heald, CEO of Sift MediaThis week, we speak to Ben Heald, chief executive of Sift Media, about the challenges of B2B online publishing, including the economy, how to monetise international traffic and tackle participation inequality in social media.

We ask him about trends from audiences and advertisers, how the sector is moving forward in terms of best practices, and why his journalists are now paid on a performance basis.

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Q&A:’s Marc Webber on online video content

Marc Webber is the head of content at and the man in charge of developing its fast-growing broadband TV service.

Here, we ask him about the progress the broadcaster is making with its catch-up TV and made-for-web content, as well as in developing new revenue streams like product placement.


Q&A: BA's Chris Davies on user-generated content

Here, we quiz Chris Davies, digital marketing manager at BA, on the aims behind its soon-to-launch social networking site

We ask about the risks and rewards of user-generated content (UGC) and how its benefits should be measured.