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Author: Petteri Vainikka
As CMO, Petteri heads business development and strategic marketing at Enreach, a premium publisher focused Big Data company with a mission to reverse the commoditization of display advertising by transforming display advertising into actionable real-time market research. Founded in Scandinavia in 2010, Enreach customers include Sanoma, Alma Media, Aller, MTV Media, Bonnier, Mediekompaniet, Egmont, and Aftonbladet.
With 9 years of experience in mobile and internet technologies, Petteri has focused his career at the intersection of sales, marketing, and technology. He loves the thrill of applying cutting-edge technology in unconventional ways. Petteri has previously held global business development and management team positions at Sumea, Digital Chocolate, Leiki, and Rovio - which he also co-founded.