I am a seasoned web analytics professional with experience working both client side and agency side. My key traits are being extremely passionate and knowledgeable about all aspects of web analytics, constantly striving for the best solution for my clients. And my focus is on extracting actionable insights from web analytics data that can be used to make business decisions leading to improvements in websites and online marketing directly affecting the business bottom line.
My approach at all times is to keep it simple. I endeavour to make web analytics accessible to all key stakeholders within an organisation. The focus is on making improvements to business performance, not on tables of data. This remains consistent across all work and communications, whether presentations, dashboards, training or documents.
Previously I have worked for Nedstat and Logan Tod but am now running my own Web Analytics consultancy. Clients that I have worked with during my career include ASOS, Debenhams, Europcar, BBC, Sky, Vodafone, Chartis, BGL, Carphone Warehouse, and Premier Inn.