Author: Patrick Oak


I'm an internet consultant. Over the past 10 years, I have built my own online businesses and helped companies build theirs. From strategy to development to marketing I am a jack of all trades and love sharing my experiences and advice.

Adding white papers and case studies to your website

If you run a business that provides information to prospective customers through a website, you may want to consider offering downloadable white papers or case studies.

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PHP Caching Tools & Techniques

PHP is installed on more than 20m websites, including some of the most popular websites in the world.

It's easy to install, easy to work with and when put in the hands of a competent developer can achieve the performance and scalability that highly-popular websites and demanding web applications require.


Outsourced DNS hosting providers

An often overlooked factor in maintaining a high level of website uptime is having a reliable DNS service.

If your DNS fails or is slow to resolve, your uptime will suffer - even if your website itself is technically "up".

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Website monitoring services

It's 3 a.m. Do you know how your website is behaving?

If you run an online business of any kind, you should, because downtime and poor website performance not only causes lost revenue, it also can lead to a loss of reputation and loyalty.


Getting started with Flash Video

Many businesses and entrepreneurs are finding that video content can be a valuable addition to their websites.

Flash Video, popularized by YouTube, offers an ideal, user-friendly way to deliver that video content.


Typography tools and tips

In my opinion, one of the most overlooked and least understood aspects of web design is that of typography.

In my experience, many web designers treat typography as an afterthought, ignoring the fact that it's a major element of good design.

Here are some great tools and tips for typography, as well as some links to websites that offer free and paid fonts:


PHP message board solutions

At a time when social networks are so popular, it's easy to forget that the threaded message board was for many years the "community" of choice for many online.

For businesses and website owners that don't need all the bells and whistles of a full social network, a message board may be the perfect solution for visitors and customers who would benefit from a place to interact online.


Useful online colour resources

In my last post, I provided a number of useful online resources for stock photography because visitors tend to make very quick decisions as to whether they're going to stay on a site based on aesthetics.

Another important aspect to an appealing website is using the right colours. Fortunately, there are lots of great online tools and resources for discovering and choosing them.


Stock photography resources and tips

Studies have shown that visitors decide very quickly whether or not to stay or leave a website.

A big factor in that decision is the visual aesthetic of your website. Does it look appealing? Is it professional? Does it convey the right message?


WordPress SEO resources and tips

WordPress is a popular open-source blogging platform that has a powerful set of features and can be extended through the use of free plug-ins, of which there are thousands.

To maximize the usefulness of WordPress as a business tool, you should take advantage of every opportunity to optimize your blog for search engines.