Author: Patrick Oak


I'm an internet consultant. Over the past 10 years, I have built my own online businesses and helped companies build theirs. From strategy to development to marketing I am a jack of all trades and love sharing my experiences and advice.

Opera - most HTML code isn't standards compliant

Last week, Opera released the results of a survey conducted using its MAMA (Metadata Analysis and Mining Application) search engine.

The engine, which currently indexes 3.5m web pages, is designed to track "how web pages are structured."


Add search to your website - 10 hosted site search tools

If your website has a lot of content, offering your users search functionality that makes it easier for them to find the content they're looking for is a usability must.

It can also enable you to track which content is most popular.


Tracking your conversion goals with Google Analytics

I'm a big fan of Google Analytics and consider it to be one of the best free analytics tools for the average webmaster.

One of its most useful features is the ability to set "goals" and track how well they're being achieved.

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To link or not to link?

Recently, Tim O'Reilly asked "Is Linking to Yourself the Future of the Web?"

In his post, he observed that many online properties are linking to themselves more than they're linking out, oftentimes by building aggregators of some form or another to do so.

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Google Trends: a means to fast search engine traffic?

There was an interesting post yesterday on TechCrunch about the use of Google Trends to drive editorial.

Apparently, a number of publishers are leveraging the data from Google Trends to find hot keyword trends, and taking advantage of the blazing speed at which Google spiders new content on blogs and content sites to produce content catered specifically to those hot keywords.


5 places where e-business owners can find cost savings

With the global economy getting worse by the day, even those businesses that felt confident going into the downturn are getting ready to batten down the hatches as a nuclear winter sets in.


11 must-have Firefox add-ons for web developers

There are plenty of Firefox plugins that help make the day-to-day tasks of a web developer a little bit easier.

Here are 11 of my favorites....


Reputation monitoring on the cheap

Online reputation monitoring is a growing market and there are a number of companies offering such solutions.

Yet some are overkill for most businesses and many firms simply can't justify the costs.


Share your presentations online

So you have a PDF document that you want to share with the world. Or you have a PowerPoint presentation that you want to make easily accessible to your company's stakeholders.

You could upload these documents to the web in their original form but there's no guarantee that those downloading them will have all the software required.



If you run a website that lets users submit any information (either to you, to other users or as part of a registration process), you've probably had to deal with spam and related issues.


Useful copywriting tools and resources

The importance of good copy cannot be understated. Whether you're writing copy for your website, an email newsletter or offline marketing materials, copy can mean the difference between a sale and a lost customer; success and failure.


Dealing with the financial meltdown - tips for businesses

With the global financial markets in disarray, lots of people are worried about their money.

In times like these, business owners need to be just as vigilant about their business accounts as they hopefully are about their personal accounts.