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Author: Patrick Oak


I'm an internet consultant. Over the past 10 years, I have built my own online businesses and helped companies build theirs. From strategy to development to marketing I am a jack of all trades and love sharing my experiences and advice.

Adding online chat to your website

Community features, while not right for everyone, can be a useful way for many online publishers to create more loyalty amongst users and keep them hanging around longer.

While social networks and blogs are all the rage, one shouldn't forget about message boards and chat when considering community.


Six WordPress ad-related plugins

Monetizing a blog can be hard. If you're using WordPress, eliminate some of the time you're probably spending managing your ads so that you can focus on producing great content and finding ways to better monetize that content.

Here are 6 WordPress plugins to help you do just that.


Detecting click fraud

Earlier this week E-consultancy's own Drama 2.0 discussed current click fraud rates with PPC ad programs.

As an active user of PPC marketing, I wanted to chime in with my strategy for dealing with the issue.


Seven deadly consumer biases and how to deal with them

On Saturday, Scott Brave of The E-Commerce Times posted a great article about seven deadly consumer biases that impact customer ratings and reviews on etailer websites.

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Recession advice for etailers

As the world gears up for a global recession, etailers are starting to feel the pinch.

Last week, E-consultancy's Editor in Chief Chris Lake suggested 20 ways etailers can delight their customers to remain successful in these tough times.


Social network advertising options

While it's widely accepted that advertising on social networks can be a mixed bag in terms of results; for certain types of campaigns, it may be worth giving a shot.

If you're interested in dipping your toes in social network advertising, here's a list of the ways you can reach users on social networks.


Google trying to comfort publishers in times of turmoil?

Last week I received an email from Google that was sent to AdSense publishers.

It addressed concerns they may have about the economic situation.

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Fast and easy - web application design tips

This past weekend, the New York Times published an interesting article.

In it, Matt Richtel and Ashlee Vance discussed the computer industry's plans to offer PCs that boot up more quickly.


Adobe CS4 is out - what's new?

Chances are that if you're a web designer or developer, you use one or more Adobe products.

Adobe's Creative Suite, which includes programs like Photoshop, Flash and Dreamweaver, is one of the most popular software suites known to web professionals because of this.


Amazon EC2 comes out of beta

Amazon's EC2 "cloud computing" offering, which enables users to access on-demand processing power using the firm's infrastructure, is "now ready for production", according to Amazon.

It officially left "beta" last week.


Ratings and customer reviews crucial, 5 tools to add them

According to research firm eMarketer, "Online product research is very popular in the UK and traffic to price comparison sites is up as consumers try to stretch every penny."

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Consumers say etailers are sending too many emails

According to Forrester Research, over 150bn emails will be sent to consumers by retailers and wholesalers this year.

And many will be received by recipients who don't really want them.

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