Author: Patricio Robles

Patricio Robles

I am a tech reporter and have been writing about technology, digital marketing and startups at Econsultancy since January 2009.

Seth Godin reveals his blogging philosophy

It's a question that most bloggers grapple with at some point: how frequently should I blog?

If you don't post often enough, you risk losing your audience. If you post too much, you risk posting for posting's sake.

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Petsky Prunier: interactive ad industry dealmaking down in 2008, but not a bad year

M&A activity and investments in the interactive ad industry declined in 2008 according to a new report issued by Petsky Prunier.

Deals were down 29% and acquirers and investors spent five times less than they did in 2007.

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Is Yahoo's proactive account 'optimization' legal?

Many advertisers were disappointed and angered last week when it was widely-reported that Yahoo has changed its 'Sponsored Search and Content Match Program Terms' to permit Yahoo to automatically make modifications to the campaigns of its advertisers.

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Another newspaper considers going all-digital

2009 is shaping up to be an interesting year for the newspaper industry.

As the economic downturn accelerates the severe declines in print revenue most major newspapers have been experiencing, the imperative for change will only get stronger. Indeed, 2009 may be a make or break year for many of them.

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Balderton Capital raises £285m for downturn startup investments

Who said that funding wouldn't be available to startups in the downturn?

Balderton Capital, which was formerly Benchmark Europe, made $140mn when portfolio company Bebo was sold to AOL and a small fortune when another portfolio company, MySQL, was sold to Sun. Its other investments have included Betfair, the UK's most popular betting exchange, and Yingli Solar, a Chinese solar company that is now public.

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5 link building techniques

Last week I discussed the ongoing debate around the use of paid links for SEO. As I noted, there seems to be a growing consensus that the use of paid links is a risky proposition.

Most SEOs, even those who still utilize paid links, tend to agree - building links the old-fashioned way (i.e. earning them) is the best long-term approach.

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CES 2009: the 3 biggest news items

CES, the world's largest consumer technology trade show, started yesterday.

Despite the economy and speculation about the economy's impact on CES this year, CES seems to be doing alright this year and is still one of the most important technology trade shows in the world; the place where hot new consumer gadgets are launched and big announcements made.

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What does rising netbook popularity mean for web designers?

Netbooks are on the rise. The bare-bones laptops, which typically cost under $500 and are designed for web surfing and email, are increasingly the focus of major PC makers looking for growth.

And for good reason.

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Microsoft-Yahoo rumors surface (again)

The on-and-off again rumors of a Microsoft-Yahoo deal are back in the news.

TechCrunch's Michael Arrington, citing unnamed sources, reported on Wednesday that a group of "well known Silicon Valley executives and top investment bankers" was working to arrange an acquisition of Yahoo that would value the company at $20bn.

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Were reports of the entertainment industry's death greatly exaggerated?

There has been a lot of talk about the decline of the traditional entertainment industry the past several years.

As a growing and maturing Internet has become a much more powerful medium for the distribution of media, traditional entertainment enterprises, from television networks to record labels, have increasingly faced new challenges that many argued threaten their survival.

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Are paid links dead as an SEO strategy?

Instant results are always the most appealing. When it comes to SEO, climbing up the SERPs can take a lot of time, effort and money.

A popular technique amongst some marketers for acquiring the inbound links that search engines like Google love has been to pay for them.

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Report: US retailers upped paid search spend before holidays

Facing perhaps the toughest retail environment in decades, multi-channel retailers in the United States turned to paid search in the run up to the holiday shopping season in an effort to boost sales.

SearchIgnite, a search management provider, today reported that US multi-channel retailers increased their spending on paid search by 12% in Q4 2008 as compared to Q4 2007.

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