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Author: Nick Marr

Nick Marr

Nicholas is an entrepreneur, investor and online marketing expert, specialising in strategy to maximise an online business. His experience and expertise comes from running his own online businesses since 2000.

Experience in developing online start ups and online reputation management. Maximising revenue from online businesses using his hands on experience that help businesses succeed

UK Sales Director at Ideal Media, a content discovery platform that attracts responsive audiences, engages them with unique content and amplifies clients messages through Ideal's interactive channels; allowing them to speak directly to their target market, reaching all audiences.

Brands over-dependent on SEO and social for content marketing

There’s a smattering of complacency about content marketing.

Many brands are spending a great deal of money on content creation, and then just tagging a few keywords, sticking it up on their site’s blog, repeatedly posting it on Twitter for a few weeks and calling it a day: job done. Quality content needn’t have such a finite shelf-life.

With a little creativity content can be re-used and promoted more regularly, for example by creating seasonal content which can be easily repurposed each year. Neither should marketers be solely dependent on SEO and social shares to get the content seen.

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Star Trek shows content marketers the value of previews

Every content product promotes itself through previews, and this is most evident in the movie industry.

This weekend Tolkien fans were joined by a legion of trekkies in IMAX cinemas, as record breaking numbers flocked to special screenings of The Hobbit that featured an exclusive preview of the new Star Trek film.

Nine minutes of footage from upcoming sci-fi blockbuster Star Trek: Into Darkness appeared before The Lord of the Rings prequel, using the opportunity to entice a targeted audience of fantasy film fanatics with a taste of the content of a film which won’t be released until May 2013.

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