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Author: Nick Jones
Having helped to pioneer the paid search in the UK at Goto.com in 2000, Nick is a ten year veteran of the search marketing space. Nick held senior client service and strategic positions at Overture Services and Yahoo! before moving to the then I Spy Search as Managing Director in January 2006. Over the last four years Nick has overseen I Spy’s growth from 5 to 47 employees and lead the diversification of I Spy’s offering into social media, conversion, display and mobile.
Having rebranded to I Spy Marketing in 2009 Nick and the I Spy team are committed to delivering industry leading results, innovation and brilliant service to over 40 clients across the UK. More recently, I Spy has recently launched technology arm I Spy Labs. With the aim to continuously improve ROI its first output is a web-based Facebook campaign management tool “Upcast”.
“I’m still extremely passionate about the search space with new opportunities presenting themselves in both paid and natural search almost constantly and few brands taking full advantage. Increasingly we are focused on providing an integrated approach to search, social, onsite conversion, display and mobile.. With a heritage in search marketing and predominantly e-commerce clients on our books generating tangible ROI remains our priority.”
Having done all, this Nick is still excited about the ongoing opportunities and growth changes that characterise the industry. The key thing is that you can never stop innovating or monitoring. “The minute anyone says great, I’ve optimised my websites or my paid search is working well, is the minute you start falling behind,” he adds.
Call it what you like, the ICO e-privacy law, the cookie directive, or to give it its proper name, Directive
2002/58/EC, but on the 26th
information on users’ devices changed.
What does that mean for you? It means
ensuring you’re compliant with the new law and avoiding a potential fine
of up to £500,000.
official: social media has taken over every aspect of our lives, from brands we
interact with, to sharing content, so it was only a matter of time before the
likes of Google and Bing began taking the medium’s
influence into consideration when deciding on authority of content.
Search algorithms are now evolving in response to the social media revolution, with ‘human authority’ now very much a part of the mix in SERPs.
No longer is it simply a case of pushing your way to the top of the tree with link building and clever keyword integration, but just how does social search differ from more traditional SEO techniques?
In the early 2000s, two important things happened: RIM
launched the first Blackberry Smartphone optimised for wireless email use in
2002, and two years later, Mark Zuckerberg launched Facebook from his Harvard
dorm room, helping to establish one of the biggest internet phenomena of the 21st
century: social networking.
Now, in 2011, the paths of mobile technology and social
networking are inextricably linked, in fact, according to eMarketer, by March 2010, 650m people
globally were using their mobile for emails and social networking.
known that when we go to a supermarket we are being influenced in our decisions
at all times. The store layout is
structured to maximise profit and the way a customer moves, stops, sees, smells
and thinks are not left to chance.
Giving optimal positions to products with
the highest profit margins, grouping complimentary products together to
persuade users to buy more and even pumping the canned smell of baking bread 24
hours a day through the entire store are just a few of the well tested tactics
employed by the supermarkets to maximise the value of each and every shopper.
How did the
supermarkets get to this point? One word: data. Many ideas about shopping
habits have been generated over the years but the theories that are in use now
are the ones that were tested, analysed, refined, tested again and then
Social media used to be a ‘nice’ add-on to a digital marketing strategy; a way of showing consumers you’re a brand with its finger on the pulse. But 2011 marks the year when social media has shifted from being nice to essential.
In May 2010, the overall visits to social networking sites took over the overall number of visits to Search Engines, clearly highlighting the reason why brands should be actively integrating this channel into their overall marketing strategy.