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Author: Nathalie Agnew

Nathalie Agnew

Nathalie Agnew formed Muckle Media in March 2012. A former Fleishman-Hillard and Porter Novelli senior international PR advisor, Nathalie has significant experience across many sectors, from launching sushi at Butlins to overseeing trade and business campaigns for some of the world’s biggest technology firms.
Nathalie specialises in working with brands to create impactful marketing programmes which meet business or organisational objectives, using creative approaches to ensure excellent ROI. Brands Nathalie has worked with include Akamai, British Airways, Butlins, Campbeltown Picture House, Casio, Easynet, The Employee Relations Institute, Musical Fidelity, 
Nathalie holds a BA in Communication from Napier University and a certificate in Direct Marketing for the Institute of Direct Marketing. Nathalie is a member of the Chartered Institute of Public Relations and sits on the board of the Inverness Chamber of Commerce.

Seven Valentine’s Day brand-wagon hijacks

The first step in any marketing brainstorm is always a discussion around potential news hooks and what might be coming up soon, so brands love to jump on celebration days as a way to get people talking.

From Christmas special editions, to April Fools’ Day stunts, a national day can be a great chance for brands to share their message, and Valentine’s Day PR hijacking is no exception.

Here I’ve taken a look at seven Valentine’s Day campaigns from this year, with a focus on UK and global brands...