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Author: Muhammad Saleem

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Narrative

Why native advertising needs to embrace the narrative

Native advertisements should tell compelling narratives that are tailor-made to contextualize the brand for a particular audience in a way that makes the brand personally relevant to that audience.

When discussing (editorially) native advertising we focus too much on how integrative it is instead of how relevant it is.

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Native advertising

Native advertising: the business of eroding user trust?

Perhaps someday native advertising will mature into a viable alternative to traditional web advertising but today it creates more problems than answers. 

Here's why...

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