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Author: Muhammad Saleem


Why native advertising needs to embrace the narrative

Native advertisements should tell compelling narratives that are tailor-made to contextualize the brand for a particular audience in a way that makes the brand personally relevant to that audience.

When discussing (editorially) native advertising we focus too much on how integrative it is instead of how relevant it is.

Native advertising

Native advertising: the business of eroding user trust?

Perhaps someday native advertising will mature into a viable alternative to traditional web advertising but today it creates more problems than answers. 

Here's why...