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Author: Monica Savut

Monica Savut

Monica is Econsultancy's Research Manager. A digital marketing and technology enthusiast, she comes from a background of management consulting and market research. You can contact her at monica.savut@econsultancy.com or follow her on Twitter @MonicaSavut.

Real-time bidding meets multichannel in a data-driven world: new report

Real-Time Bidding (RTB) Buyer's GuideA key trend highlighted in our recently published Real-Time Bidding Buyer’s Guide is that media buyers working with RTB for their display campaigns are gradually translating these capabilities to other channels, such as mobile, video and social.


Tag management assumes strategic importance: new report

Tag Management Buyer's GuideTo coincide with today's release of Econsultancy's first Tag Management Buyer's Guide, we’ve been talking to some companies about this increasingly high-profile topic. For those looking for a tag management system (TMS) provider, we've included tips from client-side marketers at Belron, Waitrose and John Lewis Financial Services.

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The five Cs of connected TV

Connected TV Smart PackWhen two very different industries like traditional broadcast television and digital collide, it’s difficult to ignore the implications on both sides.

While analysts predict that 60% of households will be watching internet TV by 2014 and many companies are trying to capitalise on shifting viewing habits, the connected TV market is still in a nascent stage.

To coincide with the recent release of Econsultancy’s Connected TV Smart Pack, we’ve identified five key elements of this emerging ecosystem that any marketer needs to be aware of.  

These are what we call the five Cs of connected TV...


Understanding how to improve the customer experience: your input required

Reducing Customer StruggleIn association with Tealeaf, Econsultancy has this week launched the second annual survey on Reducing Customer Struggle.

This survey aims to explore the extent to which companies understand the overall customer experience and the technology they use to identify issues and remedy them.


How context is driving the future of web content management: new report

Content Management Systems Buyer's Guide 2012Despite volatile economic conditions and frugal marketing budgets, web content management (WCM) has experienced significant growth in the last few months. Vendors profiled in the recent Content Management Systems Buyer’s Guide are optimistic about the global WCM market which is estimated to be worth more than $1 billion.


Implementing marketing automation: five key success factors

FunnelWith the release of our first Marketing Automation Buyer's Guide this week, we aim to shed some light on the trends and issues affecting this fast-developing sector, as well as provide information about best practice and tips for successful marketing automation implementations.


How to get value from MVT: tips from five companies

Multivariate Testing Buyer's GuideTo coincide with the recent release of Econsultancy’s Multivariate Testing Buyer’s Guide, we’ve been talking to some companies about best practice and useful advice for those thinking about investing in this area and looking for an MVT vendor. Below, we've included tips from client-side practitioners at Belron, the FT, Lovehoney, Telegraph and Tesco. 

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New Ad Serving Buyer’s Guide released

Ad Serving Buyer's GuideEconsultancy has this month published an updated version of the Ad Serving Buyer’s Guide, containing detailed information about the trends and issues affecting the online advertising sector as well as useful advice for those seeking a suitable ad serving supplier.


DSPs and real-time bidding: six trends to keep an eye on

Demand-Side Platforms (DSPs) Buyer's GuideEconsultancy’s Demand-Side Platforms (DSPs) Buyer’s Guide has been published this week, which contains a detailed analysis of how real-time bidding (RTB) and DSPs are revolutionising the online advertising sector.