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Author: Michelle Goodall

Michelle Goodall

Online PR and social media marketing consultant with over 14 years experience and a member of the Econsultancy training team.

Clients past and present include Camelot (launch of National Lottery online), Norwich Union, Coca Cola, eBay, Barclaycard, TUI, COI, Penguin and Random House.

Tweets frequently as @greenwellys
Blogs rarely for Econsultancy and on http://michellegoodall.posterous.com/

Mary Portas Queen of Frocks Twitterchat

How to run a Twitterchat: 11 practical tips

Twitterchats are organised, non-linear, fast-paced conversations using Twitter where participants discuss themes and questions about a given topic. 

With its speed, ease of use, accessibility and limited character format, Twitter provides an effective tool for individuals to discuss or unite around a theme or topic and Twitterchats have evolved from webchats and forum discussions. 

So, how do you plan and run a Twitterchat?


Q&A: Adam Parker and Daryl Willcox demystify online press release distribution

Press release distribution is something that we are consistently asked about on our training courses and PR and social media related events. A growing number of commercial news distribution services and free services offer different ways to boost press release and related content visibility to media, through search and social media.

So how can you tell which press release distribution services count? What is a social media news release? What are the opportunities and potential pitfalls for businesses and agencies disseminating their news in this way?

I asked Adam Parker from RealWire and Daryl Willcox from DWP Publishing, MDs of two of the UK's most successful news distribution services, to provide some clarity and explain how businesses should use news distribution as a successful part of their online communications and marketing strategy.


Are you a "Twitter Quitter"?

It has been impossible to ignore the noise about Twitter in the past 12 months, and despite their misgivings even some of the most hardened cynics have created accounts and started to tweet.

But there can be problems, as some people just don't have the stamina, the staying power, or the will to become a disciplined Twitter user.

Are you on the verge of giving up on Twitter?


Measuring social media at Social Media Influence

I’m delighted to have been asked to be a panelist at Social Media Influence tomorrow.

I’ve attended every year since its first carnation 4 years ago as Blogging4business. Inspiring speakers such as Antony Mayfield, Suw Charman-Anderson, Hugh McLeod and Struan Robertson thrilled us with their visions of how business should embrace a brave new social media world.


SEO PR: What is it and why should you care?

Let’s face it, 'Online PR' is difficult to define, let alone 'SEO PR'. But it is increasingly a ‘specialism’ that many digital marketers are adding to their services. So what exactly is SEO PR and why should I care?


Measurementcamp and the risk of social media silos

siloWhen I read the word 'Silo' I recall the massive industrial grain storage silos that used to scare me as a child.

Having grown up on a UK TV diet of Doctor Who, Blake 7 and The Tripods, anything that looked vaguely like an enemy spaceship became the subject of irrational fear and bad dreams.

These days I fear silos of a different nature.....


Social media marketing and online PR challenges for 2009

It has been interesting watching and taking part in discussions about our recent Online PR Industry Benchmarking Report. Over 300 UK marketers and PR professionals working for both in-house company teams and for agencies were surveyed.

Here are a few key report findings and opinions from those working at the coal face who blogged or commented...

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Is Nokia guilty of SEO PR astroturfing / comment spamming?

Has Nokia bee n a victim of brand sabotage or agency heavy-handedness? Because something is very amiss in the way it is conducting its social media / SEO strategy.


When public 'relations' become very public

2007 is coming to an end and UK PR agency, the Red Consultancy, might have just given us another 'Claire Swires' , or are they just generating a spot of seasonal publicity?


2007's best and worst social media campaigns?

Calling all social media heroes! Are you fed up seeing the same old chestnuts trotted out as examples of great social media campaigns?


Social Media: simple advice and future-gazing

Right, time to challenge my attention span, concentrate and share some thoughts about our Harnessing the Power of Social Media event last week.

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