Author: Michael Steckler

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Changing communications for changing times

Arguably the most importance facet of the growth of social media and increasing personalisation of the web has been the resultant growth of the online audience.  

Thanks to the increasing sophistication of both technology and user interfaces, it is significantly changing the nature of how audiences react online, not just in the younger generation, but also older users.

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Digital marketing: don’t forget the message!

The proliferation of technology enabled marketing tools has been one of the most fundamental changes that has occurred within the ad industry. With all the new toys in the box however, it is important to remember not to be clever for clever's sake.  

It’s one thing to provide a product or service, another to market it effectively and quite another to encourage visitors to stay with you.

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