I am CEO of Logan Tod & Co, an online performance optimisation and analytics consultancy. Logan Tod & Co’s expertise lies in our unparalleled investigation of online and offline data to understand marketing attribution, improve customer experience and measure and improve product sell through.
Visit www.logantod.com to find out more about what we do.
Clients are varied and include Argos, ASOS, BBC, Boots, British Gas, The Carphone Warehouse, Debenhams, Harrods, JD Sports, John Lewis Insurance, Matalan, Mothercare, Pearson, Premier Inn, Reiss, RBS, Santander, Sky, Sony and Waitrose.
Before launching Logan Tod & Co in 2002, I headed up Publicis NetWorks London, a subsidiary of Publicis.