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Author: Matt Owen

Matt Owen

Matt Owen was formerly Head of Social at Econsultancy, looking after Econsultancy’s global social media strategy and architecture, where he led community engagement and growth from 2010 to 2014.

Matt has a background in music, film and television in addition to marketing. Prior to joining Econsultancy, he was instrumental in building the UK's largest entertainment blog network before moving into dedicated social management and strategy for one of the world's largest business schools. He has a particular interest in social measurement and organizational integration. 

In addition, he works with a community of 200,000+ digital marketers daily across a variety of social channels and has written best practice guides for popular social platforms.

Seven steps to effective multichannel marketing

One of the major challenges facing all marketers both on and offline is integration. Whether you have an established multichannel presence or are currently testing the waters, here are a few simple tips to make sure your strategy stays on track:


How to succeed on Twitter

Follow me on Twitter

PR and advertising have a powerful part to play in your Twitter campaign, but maybe it’s time you stopped thinking of it as a campaign at all and instead really considered what Twitter is:



Find the best blogs for your link-building campaign

Link-buildingIncreasingly, marketers are attempting to engage bloggers as part of their campaigns for internet dominance.  Anyone who’s dabbled in SEO knows the value of a decent web of retweets and linkbacks, so getting people talking about your product or services is an important engagement.

However, there’s still a tendency to google your subject and contact the first twenty bloggers who appear.

If they rank highly in search, they must be good right?

Possibly. But because of a disparity in the way most of us operate our feeds there’s a fairly high possibility that you’re contacting the wrong people.


Freedom to rock? Why the paywall must fail.

myspace-musicContent may well be king, but the internet offers a unique opportunity for anyone to attain royal status, something which could finally, fatally undermine Rupert Murdoch’s place at the top of the media food chain.


Youtube hacked...by 4Chan?


 After succesfully fending off an (alleged) hack attack by the Chinese government earlier this month, it seems that Google's technicians weren't quite fast enough to catch an attack on Youtube from an entirely different source: 4Chan.


Facebook: the billion member network?


By adding new features and attempting to make Facebook a one stop internet shop, as well as aggressive outreach in new territories like Korea and Russia, Mark Zuckerberg certainly seems confident that FB can double its existing user base.

Given Facebook’s huge marketing and financial clout, it’s increasingly likely he might be right...


Five tips for promoting brands on Spotify

Spotify has resources, a huge (and growing) entrenched audience and some great opportunities to create long lasting, effective brand positioning and positive sentiment, making it a great marketing platform.

Here’s a few quick tips to get your marketing push started on the music streaming service.

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Which social networks are right for your business?

The internet is a big place, and marketers need to choose the correct channels to generate awareness and love for their products. It has never been more important to do this. Traditional marketing channels are an economy of limited resources, but move online and you’re suddenly faced with an ecology of limitless possibilities. 

A quick search for ‘Social Media’ will return hundreds, if not thousands of results and communities. Facebook, YouTube and Twitter may be the big names, but are they right for you and your business? If not, what are the alternatives?


Fee vs free: the best iPad apps


There are thousands of apps available for the iPad, some free, some reasonably priced, and some shockingly expensive - but which is best? Does price tag indicate quality, or can you get great tools free of charge?

We had a rummage through the store and uncovered ten apps, five with a hefty markup, and five completely gratis. It's time to pit fee against free and find out which comes out on top.


Location based services - where next?

Location offers businesses of all sizes a real opportunity to streamline and improve their entire customer experience, fully integrating web and print offers with simple, convenient payment and collection options. Coupons are a good start, but it remains to be seen which companies will make the most of location.


'Like-baiting' FTW as Facebook eyes search

Facebook is now part of the search engine market, and with a massive connection infrastructure already in place and a new take on SEO, the company could be set to give both Google and rivals Bing a run for their money in the very near future.