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Author: Mark Simpson
Mark has extensive knowledge of the online market having worked
in the industry for 12 years in marketing and commercial roles before setting up MAxymiser in 2006
Prior to joining Maxymiser Mark was with Travelport’s European B2C arm helping to build market presence
through buying 4 large European travel players developing the company
into one of the leading international online travel companies. Latterly
Mark Headed up the Business Development and Marketing teams for
Travelport, Prior to Travelport, Mark was with Hitwise and joined just as the company launched
in the UK where Mark was a key figure in building the client base,
developing the product and introducing it to the market.
In the current economic climate, marketers and business owners need to take a close look at how they can improve the effectiveness of their websites.
Whilst the economic downturn is unlikely to result in any decline in online volume, we are already starting to see online business growth start to slow slightly, as consumers tighten their belts in the face of escalating food and fuel bills, as well as rising borrowing costs.
Whether you are a new entrant to e-tail or an old hand with large sales volumes, the right content optimisation strategy is vital in order to effectively leverage multivariate testing tools within your organisation.
Online marketers have long been focused on acquisition and traffic metrics. The key to staying ahead lies in the deployment of more sophisticated tools and techniques to boost income from landed traffic.
In marketing technology, it’s important not to get carried away by your own spin. Behavioural targeting sounds quite complex, but the idea and the source of the uplift is really quite simple and it happens in the real world every day.
Picture your favourite restaurant. If you’re lucky enough to have a switched-on wine waiter, he will remember the wines you’ve enjoyed in the past and intelligently suggest new vintages as they come onto his list.