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Author: Marcus Taylor

Marcus Taylor

I consult to a number of exciting brands and start-ups in the music and entertainment industries on how to grow their businesses online using SEO, social media marketing, conversion rate optimisation, and web analytics.

I'm a regular speaker at digital marketing and music business events around the World. I have spoken at conferences including TEDx Melbourne (Australia), MIDEM (France), SMM London (UK), and SMX Advanced (UK). I’ve also led guest lectures at Oxford Brookes University, and conducted in-house training for organisations including Reed Elsevier, Goodman, and London Business School.

As an online marketer, I’m passionate about understanding consumer behaviour and what motivates people to share and interact with ideas at a psychological level. I have conducted numerous experiments on this topic, which have been referenced by publications including The Huffington Post, Forbes, and The Guardian. 

Lead generation forms

Lead generation forms: Five uncommon strategies to increase conversion rates

Forms sit at one of the most critical points in your marketing funnel - the point at which a visitor can become a lead.

Because of this, forms have a disproportionate amount of influence on your marketing results.

When you double the conversion rate of your form, you double the effectiveness of every single traffic source, marketing channel, and campaign that relies on it.  

2 comments
blog promotion automation

12 ways to automate and systemise 95% of your blog promotion strategy

Promoting blog posts can be a very repetitive and mundane task, especially for bloggers in the early stages who don’t have a six or seven figure audience to send their content out to.

Below are some of the tactics and techniques that I’ve experimented with over the past few years to try and systemise aspects of blog promotion.

Some of them are very basic, such as using simple IFTTT recipes, and some are slightly more complex - involving combinations of autoresponders and ‘pay with a like buttons’.

Wherever you are in growing your blog, I hope you find at least one or two things that will save you some time, or help you reach a larger audience with your blogging.

5 comments
Music industry trends

Digital marketing and the music industry: six key trends for 2014

One of the interesting things about being a digital marketer that specialises in a certain niche is that you get to understand your niche from many different angles.

Over the past 12 months I’ve talked to hundreds of music companies; understanding what works, what doesn’t, and where they think their corner of the industry is going.

Here’s my summary of what I think will matter when it comes to digital marketing in the music industry in 2014.

10 comments
Thin content

Thin content: how to identify and fix it using Google Analytics

In my experience, severe panda-related hits tend to boil down to a root cause of either duplicate content, thin content, or extremely poor user experience.

As I’ve already covered many of the other areas involved in recovering from panda this month, I wanted to focus on thin content – what it is, how to spot it, and most importantly, how to fix it using Google Analytics

8 comments

Six principles for great content marketing

Being a decent content marketer is about matching your strengths with what actually gets results.

For some, that may mean creating the next cat-riding-a-sneezing-panda-to-K pop viral sensation, but for me it’s often about using data to create powerful stories that influence social heavyweights.

Based on my wins and fails in content marketing, here are six principles that I’ve come to realise play a part in making content stand out. 

5 comments
The Bright Future of Car Sharing

Five exceptional interactive infographics and why they worked

The bar for infographic quality has been raised. After three years of brands from every niche jumping onto the trend, it’s become increasingly difficult for infographics to stand out and gain the attention they promised back in 2010.

Infographics are still effective, they just need to be extra creative or interesting to work effectively in 2013. One increasingly popular solution for added creativity is to make the infographics interactive using HTML5 and JavaScript.

Interactive infographics have been around for a while, but despite this they’re still massively underexploited due to the time and expertise involved in creating them.

Here are five exceptional examples of interactive infographics, with some insight into why I think they worked.

6 comments