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Author: Luke Richards

Luke Richards

I'm a freelance writer, researcher and consultant living in Falmouth, UK.  Much of my work focuses on digital areas such as SEO and online PR, as well as social media technologies and emerging methods of online collaboration.

Find me at: luke-richards.co.uk | twitter.com/myyada

Stats and insight: The Indian Digital Landscape

Our new India Digital Market Landscape Report is the fourth in a series of trends briefings about the BRIC markets.

The report offers an overview for marketers and investors looking to India for new digital business opportunities and draws on interviews from those within the market, as well as a range of secondary sources.


Audio stats: streaming and online radio growth in the US

The latest update to our Internet Statistics Compendium collects all the most interesting freely digital data and trends published to the web over the past few months.

Like us, Mary Meeker strives to analyse online digital trends and publishes her own slideshows biannually (hosting them online here).

Amid a wealth of insight, Meeker’s recent stats collection highlights how online technologies are affecting traditional media. Her music consumption stats are particularly intriguing and relate to further research I’ve seen published lately.

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Marketing attribution: four key takeaways from Digital Cream

Digital Cream is a series of international events hosted by Econsultancy where marketers and business representatives are invited to network, exchange experiences and learn from one another’s progress in digital marketing.

This year, I had the opportunity to attend the latest conference at Emirates Stadium in London and the chance to sit-in on three of the day’s marketing attribution roundtables. 

Attribution is clearly an area of contemporary business which a range of delegates were interested in. Many, however, were quite new to the concept – and there is a clear risk of inertia when presented with the somewhat limitless complexities the subject can present. Not to mention all that data…

I collected my notes in this Marketing Attribution Trends Briefing (thanks to our sponsors Adometry for their assistance and case studies included). But for a short summary, here are four of the key takeaways from that day...

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Digital and the sportswear sector: stats

As some of the world’s best athletes battle it out in Sochi, another significant competition is taking place among the sports brands they use and endorse.

New research from digital innovation think tank L2 offers key insights into the digital landscape for sportswear brands.

We’ve included some key trends in the latest edition of our Internet Statistics Compendium


Baidu’s Zeitgeist 2013: stats and trends

Last month we looked at 2013’s UK edition of Google’s Zeitgeist which always proves an interesting overview of the most popular trends in our search behaviour over the year.

But as China gears up to celebrate the start of its new year, let’s turn to Baidu to see how search habits in the east might compare.

These stats and trends, as well as a wealth of Christmas ecommerce data can be found in the latest edition of our Internet Statistics Compendium.


Key Christmas trends to keep in mind this season: stats

With higher-than-usual retail activity, an abundance of free time for many people and the popularity of tech-orientated gifts, Christmas is always an interesting time for digital trends. 

The Ecommerce section of our Internet Statistics Compendium includes the best freely available Christmas e-retail data from around the web as well as our own research, and now stretches back several years.

This gives users a good overview of how people are increasingly approaching their festive shopping across digital media and platforms, and helps us make some predictions about forthcoming Christmas behaviour for 2013.

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Stats: internet privacy and responsibility among consumers

This month the latest edition of our Internet Statistics Compendium includes the usual updates across its 12 data documents – including mobile, ecommerce, online advertising and all areas of digital marketing.

Our Demographics and Technology Adoption report has seen some particularly interesting data added to the internet security sections, thanks to freely available research from TRUSTe.


Five surprising digital data nuggets from the UK

Our Internet Statistics Compendium has seen another bumper update this month, collecting the best freely available data from across the digital spectrum across our easy-to-explore ISC documents.

Perhaps the biggest news on the digital media front in August was the release of the hugely comprehensive Communications Market Report 2013 from Ofcom. 

We look at a good proportion of the report in our latest update, but I wanted to collect several of the findings here – some of which may be surprising, even to those with the keenest eyes on the UK’s digital scene.


Stats: digital strategy and operations

As we continue to update the format of our Internet Statistics Compendium to reflect the new taxonomy of the Econsultancy site, this month we can announce the launch of a new part of our ever-growing stats bundle, The Strategy and Operations Statistics Compendium.

This document will seek to collect publicly available data and our own research on overall digital strategy, covering: spend, ROI and marketing activity trends among companies and agencies from a range of regional markets.

As well as all the regular ISC data we collect, this month we’ve added the following strategy and operations stats:


Stats and insight: The Russian digital landscape

Our new Russia Digital Market Landscape Report is the third in a series of trends briefings on the BRIC markets.

Like the Brazil and China editions released in 2012, this new report offers an overview for marketers and investors looking to Russia for new opportunities by bringing together direct input from those with knowledge of the market as well as a range of secondary sources.

There is much in this emerging market which is sure to appeal to marketers and investors…


Introducing the all new Internet Statistics Compendium

As you may have noticed, the format of our Internet Statistics Compendium reports has recently undergone some format changes.


Ecommerce stats: online shopping in the Middle East

The Middle East and North Africa edition of our Internet Statistics Compendium has seen some interesting updates over the past few months, with some fascinating insights into ecommerce across the region.

This post gives a general overview of the online retail numbers and brands which are proving significant in the Middle East. For further details of the many specific trends and developments within respective MENA markets, check out the latest edition of our ISC