{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: Lucy Wilsdon

Lucy Wilsdon

Lucy is Head of Enterprise Sales at Pure360. Lucy started a career offline and has progressed into email marketing. Having worked with brands like Seatwave, Hearst Magazines and BrandAlley Lucy understands how to drive ROI through the email channel. Oh and she shops an awful lot... Follow @pure360 for updates

Information is beautiful

How to create engaging email content to drive conversion

The days of guaranteed inbox placement are over, therefore it’s time to concentrate on the second layer of email marketing: data.

It is now more important than ever to understand the asset which is your data and the ability of data to provide inbox placement for your emails.  

So how can you utilise data to produce emails which recipients want to read, as well as email that delivers revenue?

I believe that the answer to this query is engagement.

4 comments
Review

Email marketing: why you need to review and improve

Email marketing is the communication glue within your digital marketing and all of this communication is trackable. 

Tracking gives you the ability to understand the journey between the message and the call to action, which means that you can give this journey a value. 

With this in mind, reviewing success or failure is critical so that you can affect the change in your campaigns and the actual value those campaigns are bringing.

4 comments

A critical look at some of today's most relevant email marketing questions

Like most people in the UK I loved the Olympics and the Paralympics; however I particularly enjoyed the Paralympics.  

One of the programmes that I enjoyed the most was The Last Leg, so I was particularly pleased when Channel 4 brought this back. If you have not already seen it, it really is a must watch!   

One of the features on the last leg is called #isitOK. Here the audience are asked to tweet questions that they would like the hosts to answer, using the hashtag #isitOK.  

In homage to this programme I have decided to shamelessly plagiarise that format, including some of the most interesting questions I have been asked recently.

2 comments