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Author: Linus Gregoriadis

Linus Gregoriadis

Research Director at Econsultancy.

Research Director at digital marketing research and training company Econsultancy, managing a fast-growing team of analysts.

Econsultancy, which has offices in London, New York and Singapore, is a subscriptions-based business offering analysis and insight about marketing and ecommerce to more than 200,000 registered users.

Surge in blog statistics as medium goes exponential

The progression of blogging past the tipping point and into the mainstream was described recently in a post by Gareth Knight.

The omnipresence of blogs is further evident from figures recently released by comScore, and reported by eMarketer, which say that US blog traffic has grown by 56% over the past year to 58.7 million visitors.

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Will inventory shortage threaten online ad boom?

The online advertising market seems to be on an inexorable path of steep growth.

No less an advertising authority than Sir Martin Sorrell, CEO of the advertising behemoth WPP, was yesterday reported as saying that he expects online advertising to double in a few years. 

"About 15% of our business is internet, and this will be 30% in 10 years," he told the New York Sun.


Marketers must embrace shift of power to the consumer

There were three engaging presentations about the Future of Online Marketing at the Commission Junction University event for advertisers and publishers in London this week. 

The message coming through loud and clear was that marketers need to wake up quickly to the shifting balance of power on the internet.

There is no escaping the fact that consumers will increasingly hold sway in the fast-changing digital environment.

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Snakes, Planes and Viral Marketing

The online buzz surrounding the Snakes on a Plane movie is a fine example of how internet publicity can go ballistic without a penny needing to be spent on traditional advertising.


Wanted: sexier name for web analytics

We have started to pull together our 2006 Web Analytics Buyer’s Guide and it’s clear that a lot has moved on in the last few months.

Should we re-name this topic entirely in the face of criticism that the title Web Analytics doesn’t do justice to its strategic importance and growing role in delivering valuable business insights?


PriceRunner teams up with 118118 to send price information to phones

The shopping comparison engine PriceRunner has this week launched a service which enables consumers to access pricing information from 118118 operators when they are out doing their shopping.


Hope for etailers who are struggling with Comparison Shopping Optimisation

Many online retailers are failing to get the best possible returns from shopping comparison sites because of a failure to optimise this channel effectively, particularly in terms of the data feeds they are providing.

Help could be at hand however…