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Author: Kjetil Olsen

Kjetil Olsen

Why SMEs should boost their digital marketing strategy now (and how to get started)

In the last year more and more small business owners have adopted new ways of thinking to transform their business strategy with new digital marketing tools, helping them build customer engagement and start to rival the big players.

In this blog post, I'll explain how to get started...

4 comments

State of the freelance nation: stats

At the end of last year, David Cameron demonstrated his commitment to boost the British creative economy, announcing plans to invest £50m of funding towards the construction of the Open Institute at the heart of Silicon Roundabout In London.

This busy tech hub is used by many startups where freelancers are often integral to their strategy.  

Online magazine Technorati claims the era of the freelancer will kick off in 2013 and last month we released quarterly online employment report that suggests the same.

1 comment

Do what you do best and outsource the rest:

Demand for digital marketing is soaring. And, as I’ve covered in previous posts, online freelancers are capturing a large chunk of this work.

For agencies, this is a challenge, with more skills needed and projects becoming more complex.

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Demand for mobile freelancers soars: trends

In my latest post looking at how marketers are using freelancers, I wanted to drill down on a major trend I’ve observed over the last year, an increase in demand for mobile specialists

We've seen a 94% increase in mobile development jobs posted in the year leading up to March 2012. The need for digital marketing freelancers has developed through 2012, with a quarterly growth of 24%.

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The global digital marketing freelancing trend

Last month I revealed stats from Elance that showed how the demand for online digital marketing freelancers has soared and so, this time round, I thought I’d look at how this has become a global trend with more and more companies looking to source freelancers from across Europe and further afield.

On Elance, the US is the largest user of human cloud outsourcing, but Europeans have really embraced this way of hiring digital marketing expertise in the last year.

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Demand for digital marketing freelancers soars: trends

Hiring online freelancers for marketing roles and projects is a trend that has experienced significant growth over the last year.

We’ve seen a 106% increase in digital marketing jobs posted on Elance for the 12 months leading up to March 2012. And, the increase from UK businesses was even greater (124%).

There has also been a 215% increase in marketing jobs completed and a 188% increase in client spend.

In the first of a series of monthly posts, I'll look at more trends in digital marketing jobs...

10 comments