Author: Kelly Salter

Kelly Salter

How will the introduction of new gTLDs change the internet?

With new gTLDs due to start appearing on the web, it’s time again for brand owners to stop and think about their domain strategy.

ICANN (Internet Corporation for Assigned Names and Numbers), the body responsible for managing and coordinating the Internet’s Domain Name System, last week made a surprise announcement that the first new gTLD could go live in the internet as early as August 28 2013 and we may see the first registrations from September 28.

The new generic top-level domain program will enable the introduction of new gTLDs into the domain name space. 

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