I am the Founder of BrandTwist a brand consultancy that helps entrepreneurs and corporations build their brands and leverage them as actionable business assets. I was the VP of Brand at Richard Branson’s Virgin Group overseeing branding strategy for new and established Virgin companies in North America.
Prior to joining Virgin, I served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the US and France. I have been an Adjunct Professor of Integrated Marketing Communications at Columbia and Cornell and a frequent commentator on brand innovation through my blog (www.BrandTwist.com) and on Twitter at @jcottin.
I am also the creator of an online branding class for entrepreneurs (www.BrandSchool.BrandTwist.com).