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Author: Joe Pelissier


Since 2003, I have run Pod Publications, a communications agency specialising in digital marketing, copywriting, video production and training.

Visit www.JoePelissier.co.uk for details about these services and to  subsribe to Pélxir - my marketing and communication blog.

I work at both ends of the business spectrum - with large international clients such as the European Commission as well as the small entrepreneurilal business - trouble-shooting, coaching and helping them to create great web content.

Why you should start to think like a media publisher

Every business is now a media business. Smart and successful ones think and behave like media publishers even though their origins are miles away from content creation.


How gobbledygook clichés make your web copy invisible

Every copywriter and marketer faces the challenge of writing web copy that connects with their readers. Engaging copy encourages visitors to find out more, spread the news to colleagues and make return visits.


Web copy and the SRRC formula

People like to talk about whether a site is good or bad. I prefer to consider whether it works or not.  Some amazing looking sites fail to deliver; others that are pig-ugly perform magnificently.

Of course I am biased, but I firmly believe ‘sites that work have words that work’.


Copywriting for digital mindsets

Your web visitors come to your site to find out more about what you do. They’re looking for someone to help them.  If you’re like most companies, you are willing to invest large sums in the design and build of your website but much less in web copy to make it whistle and whirr.

Writing compelling web copy is a hugely undervalued skill. Too many companies think that being able to write is all that’s required. But even people who write well for the paper page can come unstuck with website copy.  

Only a very small minority of writers have a good understanding of the digital mindset.