Author: Jeff Rajeck

Jeff Rajeck

How publishers in Asia-Pacific are taking on Google and Facebook

Competing with Google and Facebook for ad revenue is a worldwide problem for publishers, but in Asia-Pacific's fragmented media market the situation is even more dire.

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Three marketing trends for Asia-Pacific in 2018

Econsultancy recently published a helpful guide to 2018 marketing trends, Opportunities and Challenges for Marketers in 2018.


From growth to soft skills, where professional marketers should focus

Search for 2018 marketing trends and you will find plenty of posts about which social media platforms are on the rise, what SEO factors are most important this year, and how chatbots are 'taking over the world'.


Five things all marketers should know about China in 2018

Once a digital backwater, China has become one of the main online markets for brands trying to drive growth globally in 2018.


The three trends driving marketing analytics in 2018

In this era of data-driven everything, the need for high-quality marketing analytics has never been greater. 

Yet for many companies, marketing analytics still consists of a weekly report and perhaps a dashboard or two.


How AI marketing can help brands right now

Marketers have been talking about artificial intelligence (AI) marketing for some time now.

But many are still wondering, what exactly can AI marketing do for us right now?


Five trends for online advertising strategy in 2018

Marketing may be about a lot more than just producing ads, yet when marketers meet, advertising is almost always a topic of conversation.


Four digital transformation secrets, revealed

After years of discussions, digital transformation has finally become a reality at many organisations.

And along with actual transformation projects has come the realisation that digital transformation in practice is quite different than digital transformation in theory.


Five things which ecommerce managers will worry about in 2018

2017 was a tough year for brands. Sales continued to shift from stores to ecommerce, and ecommerce was increasingly dominated by marketplaces.

So how are ecommerce managers at brand reacting to this threat?  And what else will be on their minds in 2018?


Three content marketing trends for 2018

Over the past five years, content marketing has gone from being the 'shiny new object' in marketing to one which is taken as seriously as SEO, SEM, and social media.


Four qualities of an agile marketer

In marketing, buzzwords often emerge and acquire a definition which loses some of the original meaning of the term.

One recent example is the word 'agile' which now (capitalized) almost always refers to the project management method with stand-up meetings, sprints, and scrums.


The six-point guide to data-driven transformation

Nearly every business now has a company-wide programme to help it capitalize on recent advances in digital technology.

Commonly known as 'digital transformation', this process could (and perhaps should) be thought of as 'data-driven transformation' considering how important data is to the whole process.