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Author: Jeff Rajeck

Jeff Rajeck

China introduces far-reaching new internet ad law: Why it matters

China's internet advertising market is much larger in proportion to its traditional advertising than Western countries.

The US, for example, spends less than half (47%) on internet and mobile advertising and slightly less on TV advertising (39%).

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The latest messaging app unicorn: India's Hike

Global messaging powerhouses Facebook Messenger and WhatsApp face a new challenge from India, and it's a big one.

When most people think of messaging in Asia, names like WeChat (China), Kakaotalk (Korea) and LINE (Japan) come to mind.

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Social media metrics: Outputs, outtakes, & outcomes

Professional social media is hard work.  

Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.

The lack of universally accepted performance metrics, however, makes this difficult to do.

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Five things you should know about Snow (Asia's Snapchat)

It looks like Snapchat, acts like Snapchat, but it's not your favorite disappearing video app.  

This is Snow, the latest hot app from Asia, and here is what you need to know.

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Five things you should know about digital Japan

It's well-known that Japan is different from the West in many ways.

The Japanese have developed a unique culture which includes..

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Three ways to encourage social sharing in a foreign market

We often hear that social media works best for brands when its posts are shared.

Why is that so important?

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Three reasons why you should localize social media posts

One might assume that when global brands run social media pages in foreign markets that they localise the content.  

Surprisingly, though, many don't.

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How to maximise the impact of sponsored social posts: APAC case study

"Boost Post"

This button is on every Facebook update, and it's always so tempting to push. I mean, who wouldn't want to fork over a few bucks and get more exposure?

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Three social media lessons from Asia-Pacific travel sites

Most brands struggle with social media. Coming up with eye-catching content day after day is quite difficult.

Many marketers, however, are tasked with doing just that and need a constant flow of new ideas about 'what works now'.

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Three ways digital marketers in Mumbai increase customer engagement

If marketers ever got away with just spraying ads, blasting emails and hoping for the best, those days are truly over.

Now, key performance indicators (KPIs) for marketers typically involve customer engagement metrics.

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Do digital marketing budgets in India reflect consumer behaviours?

With a population of over 1.3bn and rapidly rising income levels, India looks like an attractive market for Western brands.

Additionally, India has a large English-speaking population and uses many of the same websites and social networks as consumers in the West. 

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Australia and New Zealand: Digital leaders or laggards?

Australia and New Zealand are well-known as leaders in digital.  

Companies such as Atlassian, Xero, Canva, and Vend are often included in the list of the world's hottest online startups.

But how does this leadership carry over into marketing? Are companies in Australia and New Zealand also reallocating their media spend to digital?

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