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Author: Jeff Molander
Jeff Molander (@jeffreymolander / www.jeffmolander.com) is the authority on making social media sell for business owners and marketing executives. He's a corporate trainer, professional speaker, author and accomplished entrepreneur having co-founded the Google Affiliate Network in 1999.
His book, Off the Hook Marketing: How to Make Social Media Sell for You, (www.makesocialsell.com) is first to offer a clear path to make things like friends, followers and blogs produce leads, sales and subscribers.
Jeff is adjunct marketing faculty at Loyola University’s school of business. He speaks to private audiences like Petrobras (Brazil’s energy company), Basics Office Supplies (Canada) and public audiences across the globe.
Ever wonder if emerging tools like Twitter and Facebook are just glorified ways to distribute coupons or links to white papers? If you want
better results from emerging digital tools it's time to change your expectations, and the way you practice web marketing.
Here's how to start improving results, tomorrow, in three easy steps.
Today I'll begin to reveal how service-focused businesses can move forward and realize tangible,
meaningful returns using social media & mobile marketing. Results like leads, sales and increased customer value that creates loyalty.
Online and offline, retail has never seen such tough times before. Veteran entrepreneurs are saying retailing itself has fundamentally changed, and forever. Yet some exceptional small-to-mid sized retailers are surviving. Some are thriving.
I decided to find out how this could be in such a down market by interviewing one of the brightest stars in U.S. retail. Surprisingly, what separates the winners from losers isn't what you'd expect.
So, you've decided to 'get social' with customers on the web, but how can
you build strong reasoning to support the decision? How can you get the
boss on your team and actively investing in social media at your side?
As part of the social web movement, marketers are increasingly becoming publishers. There are few who are pouring as much into multimedia (i.e. video) web publishing as Wisconsin USA-based Drs. Fosters Smith.
This seasoned, catalog-based direct marketer is investing in their own staff, production facilities and syndicating widely, on the Web with www.peteducation.com, and on national cable television.
I sat down with their online chief, Gordon MaGee to understand how the company cost-justifies and measures its continued investment in online video.