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Author: Jake Hird

Jake Hird

Jake is Econsultancy Australia's Director of Research and Education and comes from a background of online commerical research, development and account management, including a considerable amount of time spent with a leading digital agency and top UK digital group.

He takes a keen interest in emerging digital trends and technology and welcomes any new industry insights or thoughts.

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.

Pop back later to see what our UK and US offices have being checking out as well.

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0 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention. 

Pop back later to see what our UK and US offices have being checking out as well. 

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2 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention. 

Pop back later to see what our UK and US offices have being checking out, too. 

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0 comments

What we've been reading this week: APAC edition

Finally, it’s Friday. But what have we been reading and sharing around the office this week? Here’s a quick round up of the content that grabbed our attention. 

Pop back later to see what our UK and US offices have being checking out, too. 

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0 comments

What we've been reading this week: APAC edition

Finally, it’s Friday. But what have we been reading and sharing around the office this week? Here’s a quick round up of the content that grabbed our attention. 

Check back later to see what our UK and US offices have been taken by as well.

 - 

0 comments

A-Z of Pinterest-ing brands

So, Pinterest is still the buzzword of the industry and something that looks like it might stick around a little while longer. 

It’s also something that Econsultancy’s explored from various different angles, but we’ve not actually gone into too much detail about the companies using it.

There’s a handful of extremely comprehensive lists floating around the web, but I thought it might be interesting to see if a full A-Z list of brands and organisations could be compiled. 

Surprisingly, it turns out you (almost) can, which is quite something, considering for how little time the platform has been around... 

1 comment

Q&A: Tourism Australia's Nick Baker on content creation and curation

Econsultancy recently launched its State of Digital Marketing in Australia report, which found that online marketing is rapidly becoming a priority for companies, although many are struggling with elements within this.

However, a number of organisations in the country have a well-established legacy of digital operations, arguably the most recognisable and prominent being Tourism Australia, the official Government agency which is responsible for both the international and domestic promotion of Australia as a travel destination.

Here, their executive general manager of consumer marketing, Nick Baker, explains the secrets of their success to date, as well as their plans for the future…

1 comment

What we've been reading this week: APAC edition

It’s finally the end of the week. But what have we been recently reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.

Check back later to see what other stuff our UK and US teams have being reading, too.

0 comments

Q&A: Frank Rose on digital storytelling and media immersion

Frank Rose is the author of The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories and a contributing editor to Wired.

Last week, he gave one of the keynotes at Ad:tech Sydney, based upon digital storytelling and why marketers need to surrender the idea that brands control their messaging. I was able to catch up with him afterwards, where he generously expanded his thoughts on this complex topic.

1 comment

What we've been reading this week: APAC edition

It’s finally the end of the week. But what have we been recently reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.

Check back later to see what other stuff our UK and US teams have being reading too.

 - 

0 comments

Q&A: Bettina Sherick of 20th Century Fox on digital transformation and strategy

digital transformation businessEconsultancy has been discussing the ongoing transformation of organisations for a while now, as digital increasingly permeates their operations, capabilities and structures. 

Ahead of ad:tech Melbourne, where Econsultancy is one of the media partners, I managed to catch up with one of the keynote speakers, Bettina Sherick, to discuss these changes, along with their challenges, benefits and the general direction digital is heading. 

0 comments

What we've been reading this week: APAC edition

It’s finally the end of the week. But what have we been recently reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.

Check back later to see what other stuff our UK and US teams have being reading too.

 - 

0 comments