Jacob Ajwani is a serial startup executive, scaling adoption & utilization of Offermatica, Omniture, Adobe and Cognitive Match. He is enamored with bringing to market tools that have tremendous impact on the KPIs of online marketers.
These endeavors include: pioneering behavioral targeting solutions and A/B testing strategies for Fortune 1000s clients, among them Audi, Steve Madden, Ameriprise, Autotrader, Disney and Conde Nast (Glamour, Lucky, Wired).
Cognitive Match is a technology that easily bolts-onto media buys for the benfit of optimizing creative to visitor profile. Cognitive Match is on a mission to eliminate generic display ads through delivering relevant ads via audience modeling, machine learning and crunching big data.