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Author: Igor Faletski

Igor Faletski

Why a One Web approach is the way for ecommerce

One Web is a foundational website development principle for tackling today’s diverse, multi-screen world.

You may or may not have heard of it yet, but One Web will soon be acknowledged as the only way to build modern and future-proof ecommerce websites.


Seven best practice tips for mobile marketers

There are now plenty of stats and surveys which show the growing importance of mobile marketing. 

For example, recent stats from Knotice showed that 27% of emails are opened on mobile devices, while mobile commerce has grown steadily over the last two or three years. 

So what is best practice for mobile marketing? Here are seven tips to maximise your mobile campaigns...


Mobile social media: Four tactics for mobile sharing

Social networking via mobile devices is growing each day. How well does your social strategy incorporate mobile?

Do you access Facebook or Twitter from your mobile phone? If not, you’re the exception.

New studies show the number of people using their mobile phones to connect on social networks like Facebook, Twitter, and LinkedIn is growing rapidly and becoming the dominant way to access social networks.


Four critical ways mobile search is different

How well do you understand the needs of mobile searchers, and are your campaigns capitalising on the growth of mobile?

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Mobile email: Six tips for building a campaign that works

Mobile email is big, and getting bigger. By 2015, more US internet users will access the web through mobile devices than through PCs. 

The mobile email numbers are even more indicative of a seismic shift in web behavior. comScore found that while web-based email declined significantly throughout 2010, mobile email surged 36% from the prior year.

As consumers are increasingly browsing, shopping, and interacting with brands on the go, mobile commerce presents a powerful opportunity.