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Author: Henry Hyder-Smith
Henry has been working within the email marketing industry since its inception almost 10 years ago. During this time he has managed successful teams in four different email marketing organisations, before establishing Adestra in 2004. A co-founder of Adestra, Henry leads the board of Adestra and has a unique understanding of different clients’ needs, industry issues and development.
With a very hands-on approach, he is devoted to keeping Adestra’s products, services and staff at the cutting edge of email marketing. Henry sits on a key hub on the DMA’s email marketing council to help shape the future of the industry.
A good online marketer makes their budget stretch a long way. Now I employ an account management team full of them, I’m always gobsmacked by how far they used to make a little money go in their previous positions.
In the excitement of the latest email marketing buzzwords such as using dynamic content, triggered campaign sends, improving deliverability rates and integrating databases, many email marketers are forgetting one of the most powerful uses of email marketing.
Email is excellent at driving people to surveys and gathering essential customer intelligence.
B2B or B2C, the chances are that you are relying on delivering a significant number of emails into web mail. New versions of web mail systems are being released with different methods of filtering and handling messages.
We’re recommending you conduct an audit of your database, to understand how concerned you should be about web mail.
As April arrives, it is always accompanied by the first warm weather of spring and a number of bank holidays.
As the rays of sunshine creep through, the office is looking slightly more empty than normal as people take extended weekends, and this led me to think about ways that email marketers can be more efficient in their promotions, and enjoy their bank holidays more.
After a long day in meetings across London with some of our key agency clients, I’ve been reminded how much email marketing is done in a rush.
Timelines are tight, and agencies' clients can be very demanding. As I write this, I’m returning to Oxford on the train with a grumbling stomach, a victim of a packed schedule and over-running meetings.
Last week, I moderated an interactive seminar on email marketing at ECMOD, the home shopping and catalogue event. At the end of each session, we discussed the presentations and the attendees asked any questions they had on email marketing.
I’m in the process of moving house at the moment. In my infinite wisdom, after spending my life’s savings on the bricks and mortar, it is the turn of my own wallet to finance a range of home improvements.
To help in this arduous task, I’ve signed up for a number of relevant newsletters including B&Q, Screwfix Direct, Comet and more.
Strikingly, the majority of the email promotion focuses on discounts and offering deals...