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Author: Hannah Emanuel

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Tracking the impact of Instagram's 'confusing wording' through social media

There has been suspicion surrounding everyone’s favourite photo sharing app, Instagram, since Facebook purchased the company in April.

Some have suggested that Twitter’s own picture filters are now just as good or better and others have jumped ship due to worries surounding Facebook’s ever changing privacy policies.

Despite this, Instagram still reports 100m users. 

3 comments

What defines good online customer service?

Brandwatch released its annual customer services index last month.

For the index, the leading 40 brands were selected from the shortlist of 92 by the extent to which customer service content about these companies was visible on the social web in the UK from February 1 to May 31 2012. 

2 comments

Evian: the Wimbledon 'brand buzz' champions

As we race towards the Wimbledon final this weekend, on court we've seen a couple of notable early exits, a sexism pay scandal and plenty of rain.

Using the Brandwatch social media monitoring tool, I've tracked the off court action to see how brands have fared across the tournament and how much social buzz their sponsorship cash has earned them. 

4 comments