Author: Graham Charlton

Graham Charlton

Graham Charlton was Editor in Chief of the Econsultancy blog. He has worked in the digital industry for more than ten years.

His pet topics include UX, CRO, and ecommerce in general. Add to that mobile, SEO, ill thought-out EU laws, the use of web technology offline, email marketing and that covers quite a bit. He has written several best practice guides on ecommerce and mobile, with more to come.

He can be found prattling-on on Twitter as @gcharlton.

How are brands optimising for mobile?

Brands are making progress with their mobile strategies, though there's still plenty to be done. 

Our latest Quarterly Briefing, produced in partnership with Adobe, looks at The Quest for Mobile Excellence

Here are a few key findings from the report... 


Start Me Up! A profile of Poq

Poq is a commerce platform for native retail apps. The SaaS platform enables over 30 retailers, including House of Fraser to deliver mobile apps across Android and iOS.

I asked Poq co-founders Øyvind Henriksen and Michael Langguth about the business and their plans for world domination...


The irresistible business case for blogging

The content team here have received a couple of pieces of good news recently.

Last week, this blog won the Digital and Tech category at the UK Blog Awards


Google's 'mobilegeddon': which sites stand to lose out?

It's nearly here. On April 21, Google will begin to use mobile-friendliness as a ranking signal. 

This move, dubbed 'mobilegeddon', is part of the trend for Google to focus on UX factors when ranking sites. 

Here are some of the sites that may need to take action...


Brands think they provide great customer experience, consumers disagree

When competitors with better prices are just a click away, customer experience (CX) is a key differentiator for brands. 

Brands appreciate the need for great CX but, according to a new report by Econsultancy, the gap between this and the customer view is considerable. 

The Consumer Conversation report, produced by Econsultancy in partnership with IBM, highlights the gap between marketers' intentions and their customers' satisfaction.

Here are a few highlights from the report...


Do you want to write for Econsultancy?

We've recently had a reshuffle in the content team, and now we're looking for a new writer for this blog. 

Are you interested? 


11 thrilling stats from around the digital world

Welcome back to our weekly round-up of the very best digital marketing stats from around the online world. 

This week we have app-nesia, digital ad spend, ecommerce behaviour around the world, and Shakespearian insults.

Something for everyone. 


How Del Monte uses content marketing

Del Monte Foods released an interesting content campaign last November, with a focus on green bean casserole around Thanksgiving. 

The campaign involved cross-selling products and holiday cooking tips and used search, mobile social and TV, as well as lots of content. 

I've been talking to Viginia Moon, Associate Brand Manager at Del Monte about its content marketing strategy... 


Online mortgage applications: banks need to improve UX

Online mortgage applications are unnecessarily difficult for users, thanks to the sheer pain of completing forms. 

Problems included the use of technical language in forms, needless questions, while serious usability issues prevented many testers from completing applications. 

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Start Me Up! A profile of Triptease

Triptease is a tool for hotel websites which allows them to show prices from online travel agents across the web. 

I've been asking co-founder Charlie Osmond about the business and his plans for world domination...


14 examples of evergreen content formats that work wonders

We're great believers in the importance of evergreen content, and this has been a major factor in this blog's growth. 

Here, I've compiled some of the evergreen formats we regularly turn to...


Is the product page still the most important page on ecommerce sites?

Yesterday's #EcomChat looked at ecommerce product pages, which features are needed, are where improvements can be made.

Here's a summary of the discussion...