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Author: Glynn Davies

Glynn Davies

I'm a Senior Technical SEO Account Manager at LBi, providing technical SEO consultancy to clients in varied markets. 

EU cookie law: UK government crumbles?

With just over a month until the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 is enforced, it was high time that an organisation with the weight to set a precedent got off the fence and took a serious position on the matter.

Who better than the UK's Government Digital Service? 

I’m not sure I expected the UK government to be the one to lead the charge on cookie law compliance, and I’m certain I didn’t expect them to be the ones to argue that web analytics are “essential”, but that’s exactly what they’ve done with their snappily titled Implementer Guide to Privacy & Electronic Communications Regulations (PECRs) for public sector websites.

So does it stand up to scrutiny? And more pressingly, does it get the rest of us out of a potentially difficult situation?