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Author: Fabian Alvares

Fabian Alvares
Going undercover

Four simple techniques to deal with your conversion rate problems

We have to go undercover into shops, speak to sales staff, buy and try products and speak to customer service teams to uncover the objections our visitors face online.

When we delve into the offline world and go beyond surveys and analytics we can find out the hidden causes of abandonment online, remove them and improve our conversion rates.

Here are four simple techniques for finding those hidden gems...

4 comments
Product Reviews

How to optimise your product reviews for higher conversion rates

Reviews are a great way to increase your conversion rate but the reason we see them fail to have an impact is often down to execution.

The efficacy of reviews depends on the system design i.e. how the reviews are rated, the ease of rating, how they are displayed.

One reason people resort to reviews is to reduce risk and avoid post purchase regret.

This article looks at the contrast between a weak and strong review, and provides three simple questions you should ask to strengthen your product reviews and close more sales.

5 comments

How do you turn your site conversion killers into winners?

Conversion killers can steal revenue from under your feet without you even realising it. This article discusses the common issues that affect web conversions.

What are those conversion killers and how can you twist them to your advantage?

Leaky buckets

6 comments