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Author: Douglas McDonald
Douglas is one of the UK’s leading mobile specialists with over ten years of experience in the industry. He has developed his skills and knowledge in the UK and internationally.
As Director of Mobile & Connected Consumer at creative influence agency TMW, Douglas provides strategy and solutions for effectively integrating mobile and other connected devices into digital strategy. Specialising in understanding the increasingly connected consumer in a fast moving digital landscape, Douglas provides insight and learning for some of the world’s leading brands including Guinness, Infiniti, Lynx, Nissan and Sony.
Douglas is an Agency Ambassador to the Internet Advertising Bureau’s (IAB) Mobile Advertising Council and a member of the Direct Marketing Association’s (DMA) Mobile Marketing Council, where he is involved in developing industry leading research.